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What is Digital Asset Management and why should you do it?

In this video Andrew Lewis, Acting Head of Digital Media at the Victoria & Albert Museum, introduces the concept of digital asset management, and considers how DAM serves an organisation’s mission and the audiences that engage with it.

He focuses on a user-led approach which makes it much easier to develop organisational strategies for managing these Digital assets across the board.

Date created: 2013

Author: Andrew Lewis

Publisher: Victoria & Albert Museum