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Thinking about… Audience development

This resource from Heritage Lottery Fund (HLF) outlines common barriers and incentives for audiences, and provides advice on setting targets, improving the offer and making people feel welcome. It has a particular focus on developing new and wider audiences for your heritage; it helps organisations to identify who they want to engage with their heritage project, and encourages them to take proactive steps to attract and retain their interest.

Clicking the ‘Visit site’ link on this page will download this resource from the HLF website.

Date created: 2010

Author: Heritage Lottery Fund

Publisher: Heritage Lottery Fund