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Successful retailing for smaller museums

Aimed at smaller independent museums but with relevance to all museums, this guide provides information to support museums in reaching the Accreditation standard section 3.2.1, ‘The museum must have adequate and accessible facilities to meet the needs of the expected number and range of users or provide information about nearby facilities.’

This paper is not intended as a definitive guide to museum retailing but a way of pointing those who are new to retailing in the right direction. It has been written for smaller museums, although it will have a wider application. It provides an insight into some of the complexities of retailing and an understanding of why it is sometimes necessary to seek professional advice.

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Date created: 2013

Author: John Prescott

Publisher: Association of Independent Museums