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Sample festival of museums marketing plan

This sample plan can be adapted to assist museums in reaching the Accreditation Standard section 3.2.3, ‘The museum must communicate effectively with users and potential users through a range of accessible marketing and promotional activities.’

It provides an outline for adaption for museums wishing to develop a marketing plan.

Clicking the link on this page will allow you to download this resource as an XLS file.

Date created: 2015

Author: Museum Galleries Scotland

Publisher: Museum Galleries Scotland