The Designation Scheme identifies the pre-eminent collections of national and international importance held in England’s non-national museums, libraries and archives, based on their quality and significance. These inspiring collections represent a vital part of our national cultural and artistic heritage.
This guide, created by Arts Council England, aims to help you promote your Designated collections. It provides easy-to-follow tips and templates to help you:
- develop your key messaging around Designation
- encourage your press office to make use of the material provided by the Arts Council
- achieve media coverage about your collection and the difference that Designation has made
- provide support in promoting your collection through events, photography, branding and website content
Clicking the link on this page will allow you to download this resource as a PDF.