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Museums marketing programme 2011-2012

This resource supports museums in reaching the Accreditation Standard 8.3, ‘To have a plan for developing your range of users.

This guide also provides information to support museums in reaching the Accreditation Standard section 9.2, ‘To communicate effectively with users and potential users through a range of access, marketing and promotional activities.’

It is a report on the SHARE Marketing Development project that took place in 2011/12, including a ‘top-tips’ guide for museums.

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Date created: 2012

Author: SHARE Museums East

Publisher: SHARE Museums East