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Museums marketing programme 2011-2012

This resource supports museums in reaching the Accreditation Standard 3.1.3, ‘Devise plans to broaden its range of users.’

This guide also provides information to support museums in reaching the Accreditation Standard section 3.2.3, ‘The museum must communicate effectively with users and potential users through a range of accessible marketing and promotional activities.’

It is a report on the SHARE Marketing Development project that took place in 2011/12, including a ‘top-tips’ guide for museums.

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Date created: 2012

Author: SHARE Museums East

Publisher: SHARE Museums East