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Keep It Real for Destinations – A guide to incorporating Wise Growth in your communications with visitors, residents and businesses

Developed in partnership with Leeds Metropolitan University, the resource is a marketing toolkit for destinations which showcases examples of best practice in sustainable tourism across England. It supports the principles of the ‘wise growth’, one of the mainstays of the Strategic Framework for Tourism in England.

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Date created: 2014

Author: Visit England, Leeds Metropolitan University

Publisher: Visit England