The AIM Hallmarks of Prospering Museums are not directly linked to the Museum Accreditation Scheme, but is “a framework bringing together the key characteristics helping heritage organisations prosper and thrive“.
The Hallmarks are based on the understanding that successful museums share certain characteristics: a culture of resourcefulness, passion and willingness to try new things. These are all things that give prospering museums and heritage organisations their independent spirit and are rooted in how organisations think and behave, rather than in their size or structure. The Hallmarks identify what it is about successful heritage organisations that enables them to prosper and thrive.
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