Guide to audience development planning

This resource suggests a flexible process that can help organisations surface and test ambitions for developing audiences and then take realistic steps towards achieving them with a good chance of success. The framework for building a plan is suitable for all sorts of types of organisations, regardless of scale, resources or mission. The tool offers a simplified staged process (as detailed in this article) guiding users through the creation their plan.

Click the link on the right-hand side to open this resource to view on the Audience Agency website.

Date created: 2016

Author: The Audience Agency

Publisher: The Audience Agency