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Guide to audience development planning

This resource suggests a flexible process that can help organisations surface and test ambitions for developing audiences and then take realistic steps towards achieving them with a good chance of success. The framework for building a plan is suitable for all sorts of types of organisations, regardless of scale, resources or mission. The tool offers a simplified staged process (as detailed in this article) guiding users through the creation their plan.

Clicking the ‘Visit site’ link on this page will open this resource to view on the Audience Agency website.

Date created: 2016

Author: The Audience Agency

Publisher: The Audience Agency