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Cogapp’s Digital Strategy for Museums Guide

This practical guide to digital strategy from Cogapp has been written for museums (and other organisations) that want to do more with their digital programmes.

Contents include:

  • What is strategy? – a surprisingly misunderstood topic
  • Museums and digital – what’s special about museums in relation to digital media
  • What is digital strategy? – what is special about digital compared with other kinds of strategy
  • The need for digital strategy – some of the reasons why you might need a digital strategy (and why you might not)
  • A digital strategy canvas – a framework for organising your work
  • How to develop a digital strategy – a four step approach explained in detail
  • The digital strategy report – how to write a report that will get results
  • What could possibly go wrong? – some of the common pitfalls
  • Next steps – where to go from here
  • Further reading – readings on strategy, innovation and museums including a selection of digital strategy reports produced by leading museums

Clicking on the download link will take you to the Cogapp website where you can access the PDF.

Date created: 2019

Author: Alex Morrison

Publisher: Cogapp