Case study: Derby Museums digital engagement strategy

Following a root-and-branch strategic review in 2010, Derby Museums commissioned consultants Rippleffect.com to work with them on a digital engagement strategy.

The Derby Museums digital engagement strategy is an interesting example of the type of strategic overview that museums need to be able to take if they are to maximise the return on their investment in technology. It connects to the core mission and purpose of the organisation, highlights opportunities to make use of online behaviours including crowdsourcing and open source development and provides a framework of key performance indicators through which the impact of the related activity can be evaluated and measured.

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Date created: 2010

Author: Derby Museums

Publisher: Rippleffect