This is obviously a highly subjective selection, and we are interested in your suggestions for other examples – particularly those that have paid attention to the simple things that make the difference between content being accessible to all users or not.

With a tip of the hat to Margaret Hall‘s 1987 classic, On Display: A Design Grammar for Museum Exhibitions, we’ve grouped our examples into different basic types to show some options you can mix and match.


Simple galleries of thumbnail images presented in a grid, which turn into full-size images when the user clicks on them.


From audio description to podcasts, audio can be a powerful way to tell the stories around museum objects


As well as simple and free options, even small museums can team up with bigger partners to develop sophisticated games.

Illustrated essay

Essentially, this is just a web page with text and images. Hopefully not too much text and lots of great, well-captioned images.


Map-based presentations can be a great way to tell a story and can also guide visitors round a real-world trail.

Social media post

Engaging posts on popular social media platforms can lead people to richer content on your website – or be your main online showcase.


Another way to present a collection of images is as a slideshow, either set to click through automatically or controlled by the user.


Timelines can be either horizontal or vertical, and can include images, audio and video.


This style of presentation brings alive multi-paged documents of any kind, especially if interactive annotations and other content are embedded.


Now that almost everyone has a camera on their phone, and YouTube etc make it simple to post the results, it’s easier than ever to make an engaging video.

Virtual visit

From annotated 360° photos to explorable virtual reality environments, there are several ways to mimic the experience of a real visit.

‘Visible storage’

The classic ‘online collection’, digital equivalent of your store and study room, not your exhibition galleries. And that’s fine if you have both.