Building digital capacity across the cultural sector

Collections Trust are working with fellow national sector support organisations, The Audience Agency and Culture24, to help arts and heritage organisations build their digital capacity and embrace digital change, tactics and practices. We are offering free services to museums thanks to funding from Arts Council England, with each of us bringing our own focus to this wide-ranging task. All three organisations are co-ordinating our digital support for museums and signposting to each other’s events, training and online resources.

Collections Trust

We focus on the raw material of museum online activity: collections and the information that gives them meaning.  We recommend a pragmatic approach to digital collections based on common standards and common sense. Digital isn’t different.
Explore the links on this page to find out more about our digital support.

The Audience Agency

The Audience Agency uses data to help you understand your current and potential audiences, their needs and behaviours, in the physical and digital worlds. The national Audience Finder programme provides extensive data insights and supports organisations to develop effective, multi-layered engagement strategies.


Culture24 help arts and heritage organisations listen to, understand and respond to changing audience needs and cultures. They focus on how to develop the necessary digital literacy, skills and confidence to use digital as a force for positive change. They can help you develop creative ways to exploit your assets online and make the strategic and practical changes to create value for audiences.