This report demonstrates the breadth of people museums are able to engage through their diverse appeal, collections, learning activities and specialist knowledge.
‘You’ll need a plan for developing your range of users. You should look at who does and who doesn’t use your museum and how to provide an experience to meet expectations. These might be part of a separate audience development plan, or in your forward or business plan.’
(Accreditation standard, November 2018)
The free national audience data and development tool, enabling cultural organisations to understand, compare and apply audience insight. It brings together data on all UK households with data from over 800 cultural organisations: over 170 million tickets, 59 million transactions, approximately 280,000 surveys and web analytics from all the UK’s major arts and cultural organisations.
This toolkit draws on the experience of a two year national project, Scotland Creates: A Sense of Place, which shows how museums can provide young adults with positive personal, cultural and learning experiences, develop their creativity and improve their life skills.
This guidance from Heritage Lottery Fund (HLF) outlines common barriers and incentives for audiences, and provides advice on setting targets, improving the offer and making people feel welcome. It has a particular focus on developing new and wider audiences for your heritage.
This guide suggests a flexible process that can help organisations surface and test ambitions for developing audiences and then take realistic steps towards achieving them with a good chance of success.
This guidance aims to provide an insight into a fundamental component of visitor studies, namely measuring visitor satisfaction, as a step towards actively engaging in audience research and developing relationships with museum visitors.
This resource provides a range of resources and web links to support museums in understanding users and non-users.
The Taking Part survey can help museums understand their users. It collects data on many aspects of leisure, culture and sport in England, as well as an in-depth range of socio-demographic information on respondents.
The Inspiring Learning for All framework can be used to support museums in developing consultation and evaluation, particularly in relation to learning environments.