'The museum must provide a welcoming, accessible environment, and appropriate services and facilities. The museum must:

3.2.1 have adequate and accessible facilities to meet the needs of the expected number and range of users or provide information about nearby facilities
3.2.2 have appropriate signs and directions inside and outside the building
3.2.3 communicate effectively with users and potential users through a range of accessible marketing and promotional activities.'

(Accreditation standard, October 2011)

Sample festival of museums marketing plan

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This sample plan can be adapted to assist museums in reaching the Accreditation Standard section 3.2.3, ‘The museum must communicate effectively with users and potential users through a range of accessible marketing and promotional activities.’ It provides an outline for adaption for museums wishing to develop a marketing plan. Clicking the link on this page will […]

A museum’s guide to writing a press release

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This guide provides information to support museums in reaching the Accreditation Standard section 3.2.3, ‘The museum must communicate effectively with users and potential users through a range of accessible marketing and promotional activities.’ The resource is a step-by-step guide to help museums without in-house marketing expertise to write engaging and effective press releases. Clicking the link […]

Web Accessibility Initiative

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These guidelines provides information to support museums in reaching the Accreditation Standard section 3.2.3, ‘The museum must communicate effectively with users and potential users through a range of accessible marketing and promotional activities.’ The Web Accessibility Initiative (WAI) guidelines are widely regarded as the international standard for web accessibility. WAI provides resources on its website […]

Social media guides for museums

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This guide provides information to support museums in reaching the Accreditation Standard section 3.2.3, ‘ The museum must communicate effectively with users and potential users through a range of accessible marketing and promotional activities.’ There is a range of guidance to support museums to develop and use social media, including guides for Twitter and Facebook, […]

Successfully getting started with social media

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Aimed at independent museums but with relevance to all museums, this guide provides information to support museums in reaching the Accreditation Standard section 3.2.3, ‘ The museum must communicate effectively with users and potential users through a range of accessible marketing and promotional activities.’ This guide aims to provide museums currently using social media with […]

Beginners guides to social media marketing for small businesses

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Aimed at small businesses but with relevance to museums, this guide provides information to support museums in reaching the Accreditation Standard section 3.2.3, ‘The museum must communicate effectively with users and potential users through a range of accessible marketing and promotional activities.’ This website provides resources and top tips for organisations wishing to use social […]

Applying for brown tourist signs for tourist attractions or facilities located directly off a road managed by Highways England

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This information will assist museums to ensure that they maximise external signage. It supports museums in meeting section 3.2.2, ‘The museum must have appropriate signs and directions inside and outside the building’, of the Accreditation Standard. The resource provides information on how to apply for brown tourist signs for tourist attraction or facility located directly off […]

The Sign Design Guide

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This information will assist museums in ensuring signage is accessible. It supports museums in meeting section 3.2.2, ‘The museum must have appropriate signs and directions inside and outside the building of the Accreditation Standard.’ The Sign Design Guide is published jointly by the Sign Design Society (SDS) and the Royal National Institute of Blind People […]

Top ten tips for retail in museums

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This guide provides information to support museums in reaching the Accreditation Standard section 3.2.1, ‘The museum must have adequate and accessible facilities to meet the needs of the expected number and range of users or provide information about nearby facilities.’ It provides a top ten tips guide for retail in museums. Clicking the link on this […]

Successful venue hire and corporate hospitality

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Aimed at independent museums but with relevance to all museums, this guide provides information to support museums in reaching the Accreditation Standard section 3.2.1, ‘The museum must have adequate and accessible facilities to meet the needs of the expected number and range of users or provide information about nearby facilities.’ This guide is aimed at […]

Successful museum cafes

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Aimed at independent museums but with relevance to all museums, this guide provides information to support museums in reaching the Accreditation Standard section 3.2.1, ‘The museum must have adequate and accessible facilities to meet the needs of the expected number and range of users or provide information about nearby facilities.’ This guide provides advice on […]

Successful retailing for smaller museums

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Aimed at smaller independent museums but with relevance to all museums, this guide provides information to support museums in reaching the Accreditation standard section 3.2.1, ‘The museum must have adequate and accessible facilities to meet the needs of the expected number and range of users or provide information about nearby facilities.’ This paper is not intended […]

Visitor Attraction Quality Scheme Cymru (VAQAS) for Wales

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Achievement of a Visitor Attraction Quality Scheme award enables museums to by pass this element (3.1.4) of the Accreditation Scheme, which states: ‘The museum must have a culture of customer care with arrangements in place to make sure all users are treated with courtesy and care.’ Visitor Attraction Quality Schemes can help museums to develop and promote […]

Visitor Attraction Quality Scheme (VAQAS) for England

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Achievement of a Visitor Attraction Quality Scheme award enables museums to by pass this element (3.1.4) of the Accreditation Scheme, which states: ‘The museum must have a culture of customer care with arrangements in place to make sure all users are treated with courtesy and care.’ Visitor Attraction Quality Schemes can help museums to develop and promote […]

Museums marketing programme 2011-2012

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This resource supports museums in reaching the Accreditation Standard 3.1.3, ‘Devise plans to broaden its range of users.’ This guide also provides information to support museums in reaching the Accreditation Standard section 3.2.3, ‘The museum must communicate effectively with users and potential users through a range of accessible marketing and promotional activities.’ It is a […]